In a few hours Apple are likely to announce a new category of product - the iTablet. Or iSlate or iPad depending on who you believe. Whatever the name the device is generating a lot of excitement even before any announcement. Lots of commentators are speculating about the likely design and the potential functionality. Will it be a media player, an internet browser, an e-reader, a games machine or all of these things. What kind of screen will it have, LED or OLED? How big will it be? Will there be a range with several models available?
This is all very interesting but I am beginning to worry about one detail in particular. The price. You see if the rumors of a $1,000 price point are true, and let's face it that could mean £1,000 in the UK, then I think there is problem. It seems to me that the acceptable pricing range is defined by two other types of Apple device already on the market - the iPhone and the Macbook laptops. In the UK the iPhone 3GS can be purchased for about £400 and the Macbooks start at around £800. I would expect the tablet to cost more than an iPhone but I would also hope that it does not cost more than the available Macbooks. If the price is close to or even more than the fully-functional (and portable) laptops Apple also sells then the value of the tablet device could be difficult to get across to potential buyers.
As I say it is a worry however I will still want one because I have that certain Apple / Mac illness and there is no known cure.
This is all very interesting but I am beginning to worry about one detail in particular. The price. You see if the rumors of a $1,000 price point are true, and let's face it that could mean £1,000 in the UK, then I think there is problem. It seems to me that the acceptable pricing range is defined by two other types of Apple device already on the market - the iPhone and the Macbook laptops. In the UK the iPhone 3GS can be purchased for about £400 and the Macbooks start at around £800. I would expect the tablet to cost more than an iPhone but I would also hope that it does not cost more than the available Macbooks. If the price is close to or even more than the fully-functional (and portable) laptops Apple also sells then the value of the tablet device could be difficult to get across to potential buyers.
As I say it is a worry however I will still want one because I have that certain Apple / Mac illness and there is no known cure.
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