Here’s a topic that isn’t often covered in UX circles. Ubatuba has created the first user-centred adult boxer shorts.
While their utilitarian looks mean they’re not going to be replacing Calvin Kleins for male models any time soon, they are thoughtfully designed for the most important use cases.
Ubatuba deserves credit for thinking about the fundamentals of this essential item of clothing.
- They moved the fly a bit off centre to prevent “fallout”.
- They doubled and tripled fabrics to help cope with dribbles and to prevent wedgies caused by poorly design trousers.
- They even designed a little pocket just the right size for a condom or a credit card.
The company founder, Brian Alessi, told us about his design inspiration, and using his friends for user testing:
"Really the inspiration is from living in wonderful South Carolina! You see, our weather is usually very nice but sometimes hot. What this means is, it is great weather to walk around your backyard or in the house in your boxer shorts. But with the not too intelligent design of today's boxers, there is a problem with falling out. So I used to just twist the top of the waistband a little to the right in order to close the fly somewhat. It kind of works for fall out but is rather uncomfortable. Plus, if you have children walking around the house in regular boxers can cause traumatize to the kids if fall out occurs
So I thought up of the off center fly. I looked everywhere to buy a few pairs but nothing even close was out there. So I thought I'll have a few made and see if it fixes the problem. And the off center fly did indeed fix the problem and was very comfortable.
I had more made and gave to friends and it met with great fanfare."
Do check out their website – it’s informative and funny.
It’s great to see this user-centred approach with products digital, non-digital, and absorbent.