On 7th November, I spoke at the Channel 4/Fuel4 event: UX by SW, Exploring the TV experience in a Connected World in Bristol. It was a really interesting day with
a fascinating keynote speech from Bill Buxton.

Bill reminded us that it takes
20 years for initial new ideas to become billion pound industries. Whilst
products, like the touchscreen, may seem to take-off very quickly from a
consumer’s perspective they have spent many years in research and development
before apparently becoming an overnight hit. It’s a great reminder to those of
us in the industry that can easily get disheartened that new concepts aren’t
taking off as fast as we’d have liked. In fact the process of getting the
solution right for consumers and changing consumer behaviour just does take a
long time, however it may seem in retrospect.
The conference also focused on ‘game changers’ in UX. I
spoke on a panel on this subject focusing on wireless technologies,
touchscreens and potentially whether IPTV/Smart TV will be a gamer changer in
the future.
Wireless technologies have been instrumental to many of the
products we now use in our day-to-day lives, such as laptops, mobile phones or
tablets. Without this key technology many products simply wouldn’t have been so
appealing.
Touchscreen has had a fundamental impact on the way users interact
with technology and is go intuitive that children under 2 through to the
elderly in their 80s are learning to use this technology in a way never seen
before.

Touchscreens are also shaping designs leading to more visual and
cleaner approaches, which in turn feeds back into computer based web designs
and are often extremely popular with users.
The only down side being that 'roll over' features seem to be being avoided, even in web designs, because it can't be used on touch screens. If implemented correctly, roll over (whether to
provide tool tips or drop down menus) is a really valued tool for users who are
often more comfortable looking in various menus rather than across various
screens.
I suspect and hope that IPTV / Smart TV will be a game
changer in the future. However, there is certainly a lot the industry needs to
do right in order for this to happen and I still think it will be several more
years before anything really takes off. For example, it needs to be made easier to set-up the ‘Smart’
service as well as ensuring the right content is presented and accessed at the
right time and in the right way through the TV interface. There is also a key
role for second screens here as an advanced remote control, added-value
companion device and to allow content to be easily transferred across platform.
See my full presentation here:
Download Lucy Gill - Game changers in UX
It’s an exciting time in a fascinating industry – but well
worth remembering Bill Buxton’s message that we shouldn’t expect things to
change too quickly.
Picture credits: Fuel4 website, own pictures.