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Mihails Safro, xpate CEO: Creating a user experience to remember is a certain way to get new customers and revenue opportunities within a short timeframe

Mihails Safro, CEO at xpate tells how his company’s success is found upon greatly tailored user experience.  They say there’s only one cha...

Mihails Safro, CEO at xpate tells how his company’s success is found upon greatly tailored user experience. 

They say there’s only one chance to make a first impression. Do you think this is any different online? Well, it is even tougher. You literally have less than a second.The moment a potential customer looks at your website or online service is decisive. can either pull in or push away a potential customer.

It’s getting increasingly harder to stand out online. A marketplace no longer needs the biggest selection of products or even the most competitive prices, now it also needs to be appealing to the eye and easy to use.

xpate has become incredibly successful in just three short years, and a large part of that is our focus on design and the user experience. We strive to complement feature-rich functionality with aesthetically pleasing design.

So, here are some UX/UI tricks to help your business provide exceptional online experience.

Make UX design powerful, but not heavy

Website designers frequently put design before the user, using too many icons and images on the page. If you push it, the only thing your potential customer will get from you is a headache.

Less is more. All you need is an easy-to-navigate website, with clearly sign-posted steps that take your visitors where you want them to go.

Organise, label and structure web pages or information in a way that facilitates finding what customers are looking for. Connecting content with functionality in a simple way makes it easier to navigate, and will stimulate users to interact with you.

Once your structure is clearly defined, then you can move on to the looks so that your audience is returning for more. Use various interactive elements like imagery, video and animated buttons and put yourself in your customer’s place. Feel the moving force those interactions generate and utilize it to inspire your clients.

It’s old news that you need your design to adapt to different display touchpoints - an app, desktop website or tablet. Great UX design adapts to every channel and device. 

Make your metrics meaningful

If you’re tracking your website visitor views (which you should), you know which pages get the most attention, which page elements your visitors are clicking on and how long they stay there.

If you can’t measure your website performance, you won’t be able to anticipate what your customers are looking for. CTR and conversion tracking are your key metrics to analyse. Once you’re up to speed with tracking, you’ll be able to gauge how users are navigating your site, and amend your design to give an even more engaging experience.


At xpate, we measure the amount of conversions, page view depth, retention and button clicks. We aim to be as creative as possible in every aspect of our business, and that includes our own website, which was refreshed just two short years after the business started.

We build a solution that would better fit our potential merchants and enhance the way we showcase our products. Our redesign resulted in the increase of the amount of page views, thanks to the amendments in page layouts. 

Leave a lasting impression

Great user experiences still work even after your clients leave your website, because they remember you afterwards. Creating an experience to remember is a certain way to get new customers and revenue opportunities within a short timeframe.

The feedback from our clients and who love our unusual visuals, proves that. It’s also very common for us to have people visit our stands at exhibitions, see our name and then come up to us and say: “Oh, I remember your website!” That’s a fantastic conversation opener that often turns into future sales.

So, if you want a good example of how to make a great first impression online, click here and get inspired!

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Experience Lab - Online business creation and development guide for bloggers and startups: Mihails Safro, xpate CEO: Creating a user experience to remember is a certain way to get new customers and revenue opportunities within a short timeframe
Mihails Safro, xpate CEO: Creating a user experience to remember is a certain way to get new customers and revenue opportunities within a short timeframe
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