--> Will Backlinks Ever Lose Their Importance In Google? | Experience Lab - Online business creation and development guide for bloggers and startups

Will Backlinks Ever Lose Their Importance In Google?

When Google started off as a basic search engine in its infancy, it had none of the fancy search algorithms. The sole indicator of how re...



Will Backlinks Ever Lose Their Importance In Google?

When Google started off as a basic search engine in its infancy, it had none of the fancy search algorithms. The sole indicator of how relevant a content is to a set of keywords was the frequency of the keyword within the content, and the only way to rank one website over another was by looking at how many backlinks does a site have. However, much has changed now, and complex algorithms like the Penguin and the Hummingbird take search results beyond string matching. The emphasis has now shifted from backlinks to content, but does that mean backlinks will fade away into oblivion?


Apparently not, as Google's Matt Cutts explains;








Backlinks probably still have many many years left in them, but inevitably, what Google is trying to do is, figure out a way to fulfill the information needs of the users. Some times, backlinks can help the search engine decide whether a certain page serves its purpose. They are helpful in finding out what the reputation of a site or a page is. But for the most part, people care about the quality of the content on that particular page - the one that they landed on. So over time, backlinks will probably become less important.



If Google really could be able to tell when an article was written by an expert, that would help it understand the context, and sort of 'mark' it as a useful source of information for its users. Right now, Google is working on establishing authorship for the content around the web.





Google is also getting better and better at understanding actual language, and one of the big areas it is investing in for the coming few months is conversation search - the sort of search where you could talk to a machine, and it would be able to understand what you're saying, instead of just picking up on keywords and matching them with content found around the web.





In order to understand what someone is saying - like "How old is Barack Obama", or "Where was he born" - to be able to know he is referring to, that's the sort of thing that requires understanding of natural language. As Google gets better at understanding who wrote something, and what the real meaning of that content is, inevitably there will be a lesser emphasis on links over time.





However, that does not mean backlinks are going away anytime soon. For the next few years at least, Google will continue to use links in order to asses the basic reputation of webpages and sties. So 'til then, keep workin' on backlinks, y'all, but more importantly, work ion improving your content, and this will guarantee you a safe journey through the future! Cheers :)

COMMENTS

Name

Affiliate Marketing,12,Announcement,34,Bing,9,Bitcoin,38,blog,7,Blogger Resources,42,Blogger Templates,4,blogger tricks,156,Blogging ethics,70,Blogging tips,198,Bugs and Errors,34,Business,4,Copyright Violation,9,CSS and HTMLTricks,95,Designs,8,drop down menu,7,eBook,12,Email Marketing,7,Events,30,Facebook,30,Facebook tricks,49,Google,157,Google AdSense,42,Google Analytics,7,Google Plus,51,Google Plus Tricks,38,Guest Posts,112,home,2,How To,77,Internet,1,JSON Feeds,25,Kitchen Recipes,2,Label Based Sitemap Themes,1,Make Money Online,108,Marketing,16,MBT Blogger Templates,7,Menus,1,News,146,Pages,1,Posts,10,presentations,15,Responsive,10,Reviews,7,SEO,307,Settings,6,Shortcode,15,Sitemap Themes,1,Social Media,155,Technology,3,Templates,1,Tips,2,Tools,1,Traffic Tips,80,Video,19,Web Designing,62,web hosting,18,Webmaster Tools,97,Widgets,199,wordpress,26,
ltr
item
Experience Lab - Online business creation and development guide for bloggers and startups: Will Backlinks Ever Lose Their Importance In Google?
Will Backlinks Ever Lose Their Importance In Google?
http://2.bp.blogspot.com/-5A5iAyiXxcQ/U20acvpgcBI/AAAAAAAAFqw/Gu241-Gd3wk/s1600/Google.jpg
http://2.bp.blogspot.com/-5A5iAyiXxcQ/U20acvpgcBI/AAAAAAAAFqw/Gu241-Gd3wk/s72-c/Google.jpg
Experience Lab - Online business creation and development guide for bloggers and startups
https://www.experiencelab.info/2014/05/will-backlinks-ever-lose-their.html
https://www.experiencelab.info/
https://www.experiencelab.info/
https://www.experiencelab.info/2014/05/will-backlinks-ever-lose-their.html
true
2959477579779989044
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy