--> Google Rolling Out Payday Loan 3.0 Algorithm To Target Spam Websites | Experience Lab - Online business creation and development guide for bloggers and startups

Google Rolling Out Payday Loan 3.0 Algorithm To Target Spam Websites

Google's Matt Cutts recently announced at SMX Advanced in Seattle that Google will soon roll out the third major update to its Payda...


Google rolls out Payday Loan 3.0


Google's Matt Cutts recently announced at SMX Advanced in Seattle that Google will soon roll out the third major update to its Payday loan algorithm. Last month, we saw the introduction of the second iteration of the Payday loan algorithm, along with Panda 4.0. For spammy websites, the day of reckoning has come, for Google has now rolled out the promised Payday loan 3.0 which, although is unrelated to Panda or Penguin, aims at cutting down on even more spammy search queries.


The Payday Loan Algorithm



To give you a quick reminder of what the Payday Loan Algorithm is - God knows there are more algorithms today than search engines ever were - it is an update that is intended to target "very spammy queries." No, it's not another version of Penguin of Panda. In fact, Payday Loan is unrelated to either of the two.





Introduced early in June 2013, the first version of this algorithm was designed to laser-target the very spammy websites. It didn't have a big overall impact like the Panda or the Penguin. Rather, it hit a very small percentage of sites operating spam - and hit them pretty hard.





Hence, Google took some really "spammy queries," and hit sites that came up as search results. These queries were typically those that got associated with excessive web spam. Examples of such sites include insurance, accident claims, payday loans, and so on. Hence, the name "Payday Loan."





Payday Loans


Payday Loan 2.0



Introduced less than a month ago, Version 2.0 continued what the original algorithm had started. with more focus on spammy sites instead of queries. Again, the overall impact was nominal, but sites in the porn, pills/steroids, gambling, and casino businesses got hit hard.





It only impacted about 0.2% of English search queries, although the percentage was higher for certain languages such as Turkish.


Payday Loan 3.0



This time around, the focus has again shifted to spammy queries. Matt Cutts explained that this update goes after different signals. Payday 3.0 specifically targets spammy queries, versus spammy sites. What exactly does that means is not immediately clear. But the types of queries this targets includes terms like "payday loans" (again), "casinos", "viagra", "gambling" and other forms of highly spammy queries.





There is no word yet on what percent of queries will be affected with version 3.0. But we reckon that, unless you’re running a site in a niche that Google would consider to be ‘very spammy’, there isn't much you need to be personally worried about with this update.





Live in peace :)

COMMENTS

Name

Affiliate Marketing,12,Announcement,34,Bing,9,Bitcoin,38,blog,7,Blogger Resources,42,Blogger Templates,4,blogger tricks,156,Blogging ethics,70,Blogging tips,198,Bugs and Errors,34,Business,4,Copyright Violation,9,CSS and HTMLTricks,95,Designs,8,drop down menu,7,eBook,12,Email Marketing,7,Events,30,Facebook,30,Facebook tricks,49,Google,157,Google AdSense,42,Google Analytics,7,Google Plus,51,Google Plus Tricks,38,Guest Posts,112,home,2,How To,77,Internet,1,JSON Feeds,25,Kitchen Recipes,2,Label Based Sitemap Themes,1,Make Money Online,108,Marketing,16,MBT Blogger Templates,7,Menus,1,News,146,Pages,1,Posts,10,presentations,15,Responsive,10,Reviews,7,SEO,307,Settings,6,Shortcode,15,Sitemap Themes,1,Social Media,155,Technology,3,Templates,1,Tips,2,Tools,1,Traffic Tips,80,Video,19,Web Designing,62,web hosting,18,Webmaster Tools,97,Widgets,199,wordpress,26,
ltr
item
Experience Lab - Online business creation and development guide for bloggers and startups: Google Rolling Out Payday Loan 3.0 Algorithm To Target Spam Websites
Google Rolling Out Payday Loan 3.0 Algorithm To Target Spam Websites
http://1.bp.blogspot.com/-R0SoFQm2osI/U5xfY4uzgyI/AAAAAAAAF0I/NEYziJW2C-4/s1600/payday-loan-3.jpg
http://1.bp.blogspot.com/-R0SoFQm2osI/U5xfY4uzgyI/AAAAAAAAF0I/NEYziJW2C-4/s72-c/payday-loan-3.jpg
Experience Lab - Online business creation and development guide for bloggers and startups
https://www.experiencelab.info/2014/06/google-rolling-out-payday-loan-30.html
https://www.experiencelab.info/
https://www.experiencelab.info/
https://www.experiencelab.info/2014/06/google-rolling-out-payday-loan-30.html
true
2959477579779989044
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy