--> How To Create The Perfect Landing Page For Your Site? | Experience Lab - Online business creation and development guide for bloggers and startups

How To Create The Perfect Landing Page For Your Site?

Landing pages can be powerful, if used effectively. The first page visitors see when they land on your website is the landing page, so b...



Landing Pages

Landing pages can be powerful, if used effectively. The first page visitors see when they land on your website is the landing page, so by definition, a simple static homepage or content page can be a landing page too. Customized landing pages sure help users in some cases, what do search engines think about? Today, we'll talk about landing pages that are frowned upon, and things that will make your landing pages great.


How search engines look at landing pages



For the most part, search engines encourage webmasters to have landing pages as they are good for channeling sales. But what they don’t endorse is low-quality pages that only have a call to action and a conversion link - no content of value. Here’s what Google looks at when ranking landing pages;


  • Originality – It goes without saying that the content on the page shouldn't be present anywhere else on the web.

  • Relevance – This is what the Google Panda is all about. A page should deliver what was promised in the title and meta description on the results page. It makes for a poor user experience if users have to work for the desired information (further clicks, content hidden or subdued by within other irrelevant content etc.)

  • Availability – The information should be readily available. I have seen websites ask for email subscription in a popup, which only disappears after you comply. Hiding information behind an opt-in form or an unnecessary call-to-action won’t score you any points with search engines.



How to improve your landing pages?



Often the best sources of best practices are search engines themselves. Both Google and Bing have support pages to help webmasters design a better landing page experience for their users. Here are some useful best practices;





Pack a punch of value and relevance - This means centering the text around the text you used in your ads, and around y our keyword. It means providing useful information directly relating to your product and the keyword. Essentially, it all boils down to one thing; providing the information necessary to convince a user why they need your product.





Make content easily accessible - Make sure users can find your contact information, either on the landing page or through an easily-accessible about page. Make sure that, any time you ask for personal information, you’re explaining why you need it. Make sure that any sponsored links or affiliate ads are clearly marked. Make sure that you aren’t hiding anything from your potential customers.





Improve navigation - A segregated landing page reduces choice, but it hurts your ranking. Work to make it as easy as possible for users to find answers to any questions they may have. If they can’t find it on the landing page itself, make sure you clearly link to a page where the information can be found. Avoid using pop-ups as anything other than exit converters.





Speed - Make sure your landing page loads quickly. More so than a normal organic search, a PPC landing page needs to load extremely quickly. If your page takes longer than a second to load, users are going to bounce and you’re going to be wasting money on clicks.


You also need to make sure you’re following Google’s advertising policies, or you risk being removed from their PPC systems entirely.





We'll soon share examples of great landing pages that we think are inspiring. If you have any in mind, feel free to ping us and we'll include them. 'til then, stay tuned :)

COMMENTS

Name

Affiliate Marketing,12,Announcement,34,Bing,9,Bitcoin,38,blog,7,Blogger Resources,42,Blogger Templates,4,blogger tricks,156,Blogging ethics,70,Blogging tips,198,Bugs and Errors,34,Business,4,Copyright Violation,9,CSS and HTMLTricks,95,Designs,8,drop down menu,7,eBook,12,Email Marketing,7,Events,30,Facebook,30,Facebook tricks,49,Google,157,Google AdSense,42,Google Analytics,7,Google Plus,51,Google Plus Tricks,38,Guest Posts,112,home,2,How To,77,Internet,1,JSON Feeds,25,Kitchen Recipes,2,Label Based Sitemap Themes,1,Make Money Online,108,Marketing,16,MBT Blogger Templates,7,Menus,1,News,146,Pages,1,Posts,10,presentations,15,Responsive,10,Reviews,7,SEO,307,Settings,6,Shortcode,15,Sitemap Themes,1,Social Media,155,Technology,3,Templates,1,Tips,2,Tools,1,Traffic Tips,80,Video,19,Web Designing,62,web hosting,18,Webmaster Tools,97,Widgets,199,wordpress,26,
ltr
item
Experience Lab - Online business creation and development guide for bloggers and startups: How To Create The Perfect Landing Page For Your Site?
How To Create The Perfect Landing Page For Your Site?
http://2.bp.blogspot.com/-ZPXn1DJuQso/VCBSgygL7rI/AAAAAAAAGW4/cUu2L8qBu_Y/s1600/landingpage.jpg
http://2.bp.blogspot.com/-ZPXn1DJuQso/VCBSgygL7rI/AAAAAAAAGW4/cUu2L8qBu_Y/s72-c/landingpage.jpg
Experience Lab - Online business creation and development guide for bloggers and startups
https://www.experiencelab.info/2014/09/how-to-create-perfect-landing-page-for.html
https://www.experiencelab.info/
https://www.experiencelab.info/
https://www.experiencelab.info/2014/09/how-to-create-perfect-landing-page-for.html
true
2959477579779989044
UTF-8
Loaded All Posts Not found any posts VIEW ALL Readmore Reply Cancel reply Delete By Home PAGES POSTS View All RECOMMENDED FOR YOU LABEL ARCHIVE SEARCH ALL POSTS Not found any post match with your request Back Home Sunday Monday Tuesday Wednesday Thursday Friday Saturday Sun Mon Tue Wed Thu Fri Sat January February March April May June July August September October November December Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec just now 1 minute ago $$1$$ minutes ago 1 hour ago $$1$$ hours ago Yesterday $$1$$ days ago $$1$$ weeks ago more than 5 weeks ago Followers Follow THIS PREMIUM CONTENT IS LOCKED STEP 1: Share. STEP 2: Click the link you shared to unlock Copy All Code Select All Code All codes were copied to your clipboard Can not copy the codes / texts, please press [CTRL]+[C] (or CMD+C with Mac) to copy