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Understanding backlinks and SEO link building services


Link Building can help in increasing website performance with the help of high quality references on other pages. It can help in improving the rating of a website, page ranking and in measuring the quality and relevance of content on a website. If there are more links directed towards a website, the authority of the website or score is higher! Good link building strategy increases the traffic as well as the visibility of a website through organic positioning. A Link Building Agency that offers SEO Link Building Services can help enhance your brand’s online presence. These agencies also offer packages that can help in link building as well as SEO can help your brand to make more profits.

How to Build Links

The easiest way to build links is to make use of your brand’s own digital channels. It means linking the pages internally and also from the social networking sites. Another effective means of backlink building is guest posting on recognised websites. While a brand posts content as a guest, it can also post the link to their website. This would help the website gain traffic from various other websites to which the guest posts are made. Influencers can also help in promoting a brand by sharing a link on their page so that the brand gains traffic from their page as well.
Good Practices in Link Building

  • Make use of varied and natural anchor text
  • Link to secondary URLs and not the primary ones
  • Check the external links
  • Link from websites that have high page ranking

Backlinks

Backlinks can be links from one website to the other. Many search engines use backlinks as signals to rank the website in search results as search engines consider the content noteworthy. Acquiring high-quality backlinks can help in increasing a site’s visibility and ranking position in search engine results.
Types of Backlinks

  • No follow Backlinks: They tell search engines to ignore a link. They don’t provide any value from one website to another. Hence, such links cannot help in improving the visibility or search ranking.
  • Do follow Backlinks: Most websites look for these types of links. Do follow links provide more value when it comes from a reliable website. Such backlinks can help in improving search engine rankings. However, few of the ‘do follow’ backlinks may be bad or toxic. Such links will be available from suspicious sites that may break the search engine rules. This would result in the search engine banning the website from appearing in the search results. Though quantity of backlinks is not that important, quality is very important!

Importance of Backlinks

  • Backlinks help Rank Higher: Without great backlinks, a brand’s website would be missing out on one of the important ranking factors that help in highlighting the authority of a website. Therefore, ensure you earn quality backlinks that help in ranking higher.
  • Boosts Credibility and Trustworthiness: Great links from authoritative sources help in acquiring high ranks for a website. It helps in boosting trustworthiness and credibility. When a brand gets in touch with various websites and acquires backlinks that belong to the same niche market, the website gains more traffic, conversions and authority.
  • Backlinks send Referral Traffic to Your Page: When the internet had just begun, the links only served the purpose of navigation. The simplest function of a link is to take the web browser from one page to the other, not within a website but between various other websites as well. Links can help in ranking search engines. The principle for a search engine is that great links send valuable traffic to a page
  • If a brand gets in touch with journalists and influencers, they can help promote their website and content. This would also help to introduce many people to a brand. The new audience can thus turn customers and may even come back if they are happy with the products or services offered. Targeting paid media channels can also boost referral traffic towards a website.

Are all Backlinks Valuable?

  • While most websites desire to acquire backlinks, not all backlinks are valuable. Some backlinks can be of advantage and others should be avoided as it may be dangerous. Understanding the importance of backlinks is crucial for link building and in evaluating the health of a backlink profile of a website.
  • Authority of Linking Domain: Backlinks obtained from linking domains with high authority usually provide more value than low-quality links from spam websites. Backlinks from websites with spam should be avoided as they may affect the health of the entire website.
  • Relevancy of the Link: Search engines can easily identify an irrelevant backlink. If two links are from a different niche market, the backlinks become irrelevant as linking of both the niches would not be possible.
  • Location of the Link: The position of a link in a web page is important. A backlink added in the footer of a page may not receive many clicks or views in comparison to the ones provided in the body of the content.
  • Link Number: A backlink listed among various other links on a page won’t be considered as a valuable link. A user would find it difficult to identify a link among various other links provided in the content of a website. Hence, credible websites that have lesser links in the content are more beneficial.
  • Anchor Text: It is the visible words or characters that displays a hyperlink within the content. The link would be underlined and in different colour. Certain anchor texts can be SEO-friendly. Relevant and non-generic text can pass for being SEO-friendly.

Ways to Build Quality Backlinks

  • Add links of blog or website on your social media profiles
  • Performing a search regarding a post with good rankings can help you improve and expand it
  • Create posts that can be helpful or interesting to the audience. Include infographics or posts embedded with videos. Such posts have more chances to get backlinks than the standard posts.
  • Prepare posts that can guide or help the target audience find answers and solve issues. Such posts can be longer and would cover all angles of the topic
  • Writing guest posts on websites and other blogs
  • Reach out to influencers in the niche or industry and mention about the article on the website. They can help you in promoting the link. This helps you gain traffic and profit
  • Interview the influencers related to the niche market and send them a link. You can also request to link back to your website.

Ways to Earn Backlinks

  • Natural Links: Such links are given without any action from the website owner. One of the best ways to obtain organic links is by consistently creating high-quality content.
  • Manual Links: Such links can be earned with the help of various link building techniques like guest blogging. Guest blogging for another reliable and authoritative website can help in gaining a backlink within the content.
  • Self-created Links: When a site manager manually adds a backlink into a blog comment, forum or an online directory, self-created links get created. Such links may seem to be the easiest way to gain backlinks. However, most of such tactics would result in black hat SEO. It can negatively impact the reputation of the search engines as well as the website of a brand.
A brand can seek help of various agencies if they do not have the expertise or experience in link building or in acquiring backlinks.

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Experience Lab - Online business creation and development guide for bloggers and startups: Understanding backlinks and SEO link building services
Understanding backlinks and SEO link building services
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