SEO is as crucial as design when building your website. If the site is designed to a high standard whilst incorporating SEO practices
In 2021, most businesses now recognise the value of having a website to showcase their products and services. However, one mistake that many people make is underestimating the importance of SEO, focusing instead on making sure their site looks good. The truth is that SEO is as crucial as design when building your website. If the site is designed to a high standard whilst incorporating SEO practices, it will soon begin to rank well and attract more users through the search engines. Here are three ways SEO and best web designers go together.
Easy to read design
If you’re working on improving your SEO, you’ve probably spent a lot of time creating quality content. However, you may not realise how a website’s design can impact your content. A site that’s been badly designed can make it difficult for your visitors to read it and find the information they’re looking for. For example, if you have large blocks of content in odd places or light-coloured text placed on a pure white background, they will soon become frustrated and will probably leave to go to one of your competitors’ sites. Even content written in difficult to read font is likely to turn them off. The best web designers understand the importance of easy to design when creating websites.
Mobile-friendliness
A mobile-friendly website correctly displays on mobile devices such as smartphones, iPads, and tablets. Also referred to as responsive web design, these site designs respond to any device, providing a streamlined experience for visitors. Making a website mobile-friendly is more important than ever in 2021. Since Google made mobile-friendliness a significant ranking factor back in 2015, it’s not something that can be ignored when creating your site. More and more people are searching on mobile devices rather than desktops, with half all web traffic now coming from smartphones and tablets. Therefore, if your web design isn’t mobile-friendly, you risk missing out on a significant number of potential visitors to your site. A website which doesn’t load properly on mobile devices will have a high bounce rate, and this will lead to Google reacting by sending your rankings plummeting.
Website speed
Google has indicated that site speed is one of the top signals it uses to rank pages. Therefore, if your website is slow, there’s a good chance that this will be reflected in poor rankings. Website speed is one of the most vital aspects of SEO, but it’s a big problem for many sites. Often poor web design is to blame. Images may not be optimised properly or there could be unnecessary plugins which slow the site down. Skilled web designers will be able to identify the issues causing slow website speed and can take steps to rectify them and speeding up the site. Ideally, your site should load in around two seconds.
SEO and web design often go hand in hand. Therefore, it makes sense to work with a web designer who’s not only skilled in creating beautiful websites but who also has a solid grasp of the latest SEO practices.
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